You had dreams of running a business, and now you that you have your dream, you want to protect it right? Your business has a face to it, an image so to speak, and you must protect the face of your business. Simply put, you need a good business reputation in order for customers to continue doing business with you.
Before putting too much effort in reputation management online, check to see how much you need, if any. Search your business with Google and Bing. Do negative results come up? Do the websites and blogs your business runs only show up on a few hits or none at all? Answering yes to either question means that you have work cut out.
Posting information on social media sites is important to your business’s reputation. You should post several times a week at the very least to effectively run a marketing campaign. If you find that posting on social media sites is overwhelming, consider hiring an assistant to make your posts for you.
Establishing a strong presence in social media will help improve the reputation of your business. Creating a Twitter account, blog or Facebook page will help your interaction with prospects and customers. Nowadays, most people expect companies to have a social media presence. This is a great way to post relevant contents about your company and monitor what it’s being said.
If you make a public snafu, show the world that you are mature and apologize. Everyone makes mistakes, but it takes a big person to acknowledge that. If people see that you are truly apologetic for the wrongs you have done, it will make it more likely that they will work with you in the future.
Blogs are wonderful ways to bolster your online presence and increase your company’s reputation. Feature guest bloggers in your industry, offer tips on how to use your products and other information that will help your customers. One of the best strategies is to feature other businesses that compliment your products and services.
Try looking into reputation management services. These services do cost a bit of money, but they can help you start a reputation, repair a reputation, or maintain a reputation. These are professionals. They can watch online activity for you, and they can help you both avoid and fight a negative reputation.
Go to your customers. Go to any restaurant or other establishment where customers may be. By hanging out where your customers do, you’ll become familiar with them, and you’ll be able to give them better service. A lot of people have more comfort within social settings and are more likely to be open with you.
Personalize each of your responses. Avoid using templates for your responses. Instead, personally write each response as if you were talking to your customer face to face. Your customer will know if you are using templates and will feel as if you do not care about their opinions or business.
You remember the saying fool me once….? Well, customers are going to take that approach with you if you are not doing good business. You might get an initial purchase, but are you actually going to retain and grow customers if you don’t use the reputation management tips you learned about here?